
AIP Marketing Alliance Kicks Off Game Time 2023 with Chili Cookoff
Are you ready for some Game Time? AIP Marketing Alliance is channeling some Hank Williams Jr. as Integrity’s Game Time 2023 season has kicked off with events designed to finish the year strong and encourage our team to give more than 110% to our downline wholesalers and agents.
Game Time is an employee engagement and encouragement program for Integrity employees during the 4th quarter to keep them excited, motivated, and engaged. Game Time is designed to keep energy high with prizes, giveaways, competitions, and a lot of team spirit.
This year’s event will include multiple swag drops, team huddles, giving back to the community, and some fun events to relieve the stressful nature of the 4th quarter. All of Integrity’s business partners are contributing through sharing photos on social media as well as contributing to update videos throughout Game Time 2023.
AIPMA kicked off Game Time 2023 with a team tailgate, which brought back a favorite event (the AIPMA Chili Cookoff) that was shelved during the COVID-19 pandemic. To make the competition even fiercer, AIPMA invited our neighbors and downline agency, SET, as their team contributed chili entrants.

Both squads also wore their favorite team’s colors as the event led up to the annual University of Michigan vs. Michigan State University college football game. As you can see in the picture above, everyone showed their Wolverine or Spartan spirit throughout the day.
The chili competition was just as fierce as the multiple flavored offerings of 12 different people made the judging difficult for both AIPMA and SET. Ultimately, AIPMA swept the awards, with Darron Markwood earning first prize for his wife’s chicken chili, Dave Howe finishing second with his chili mac, and Alice Spalding placing third with her chili. Each employee received a trophy, with the winner getting an Amazon Gift Card, an apron, and a first-place spoon and cutting board.
Game Time 2023 will also include upcoming events with a mascot dress-up, game day signs and swag, “Time Out for Charity,” and an Integrity Family Photo. AIPMA will share pictures and updates from these events throughout the next couple of months.
Employees also will receive multiple “swag” drops throughout Game Time with Integrity-branded gifts for use outside or inside the office. One lucky AIPMA employee also will pull a randomly inserted gold coin, which can be traded for a large prize such as former San Francisco 49ers QB Steve Young signed memorabilia, an Amazon gift card, an Integrity portal grill or cooler, and even a branded pickleball set.
Watch AIPMA’s social channels to see how our team celebrates Integrity Game Time 2023 and kicks off the fourth quarter. Our team is here for you! Contact marketing@aipma.com if you need assistance with a life insurance or annuity case.
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2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897
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For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2025